President Trump’s weekend rally in Tulsa, Oklahoma was nowhere near the packed-to-the-rafters event the president had promised, but cable news viewers tuned in to watch in large numbers, with a total audience on Saturday evening of 11.77 million viewers across the three major cable news networks.
Fox News Channel had the largest overall audience by far, with 7.661 million viewers between 8 p.m. and 10 p.m. ET, followed by CNN with just 2.2 million and MSNBC with 1.9 million.
Disappointing turnout for the event was much discussed in news reports, as an outdoor rally was canceled and the news networks noted the large numbers of empty blue seats in the arena for the president’s remarks. The Tulsa Fire Department estimated the crowd at the rally at just under 6,200 people—far less than the BOK Center’s 19,200 capacity.
Trump also got relatively poor reviews for a meandering and stale speech, which sought to fire up his supporters for a fall campaign against Democrat Joe Biden.
Fox News’ ratings delivery in the three hours of prime time Saturday (from 8 to 11 p.m. ET) totaled 6.7 million viewers according to ratings data compiled by Nielsen—the highest-rated Saturday night in the network’s history.
Among viewers 25-54, the viewing group most valued by advertisers, FNC finished first with 1.54 million viewers, followed by CNN (562,000 viewers) and MSNBC (294,000).